The Story of Meow Mews

WHEN PERFORMANCE, DESIGN & ARCHITECTURE ENTER THE FELINE WORLD

ABOUT MEOW MEWS

The name blends Meow with Mews, an architectural term for converted stables: an early example of adaptive, modular living.
Meow Mews brings that same principle to modern feline environments: beautiful, functional, architectural structures designed for real feline performance.

We spent over three years studying feline behavior — how cats climb, scratch, stretch, perch, observe, hunt, and navigate vertical space. The result is a performance furniture system engineered around real movement, real load, and real daily use. Our first product, the Meow Mews Tree, establishes a new category of modular cat architecture, built on multiple patent-pending innovations.

RETHINKING THE CAT CONDO

Most homes rely on the same carpet-covered cat towers: bulky, synthetic, impossible to clean, quick to collapse, and visually out of place. They wobble, shed, flatten, and end up hidden in corners or replaced within months.

Yet these towers exist for a reason:
Cats are vertical animals. They need height for safety, confidence, and territory. They need structure for climbing and gripping. Without vertical space, they become stressed, under-stimulated, or destructive,  and often resort to climbing furniture, curtains, or shelves.

Indoor cats need environments that allow them to engage their full physical and cognitive performance, not just a place to sit.

The problem?
The industry settled on the lowest possible standard, leaving owners unaware that better options could exist.

There is no “Honda” or “Rolls-Royce” of cat furniture.
There is only the same outdated, low-grade product - cheap materials, poor engineering, and no design integrity.

Meow Mews set out to change that.

A NEW STANDARD: PERFORMANCE FURNITURE FOR CATS

Meow Mews treats feline interiors the way architecture treats human spaces — engineered, intentional, durable, clean, modular, and beautiful.

What does performance mean for us:

• Engineered structure: Structural PETG and reinforced cores for real load-bearing strength

• Durable materials: No carpet, no shedding, no flattening

• Precise modularity: Build up, out, or around; expand or reconfigure anytime

• Consistent traction: Micro-grooved platforms, tension-held ropes

• Safe dynamic movement: Stable at the base with engineered flex at height

• Cleanable & replaceable: Every surface cleans easily, and every part can be replaced

We design environments that let cats climb, stretch, grip, leap, observe, and stay mentally sharp — exactly as nature intended.

This is not pet décor.
It’s a performance architecture for cats.

OUR MISSION

To create cat furniture that:

• elevates the home instead of hiding in it

• respects the cat’s biology instead of limiting it

• lasts for years instead of months

• expands and adapts instead of being thrown away

Beautiful. Durable. Engineered.
A healthier, smarter, more content cat,  and a home you’re proud to show.

We invite you to enter the Meow Mews world.

ABOUT NETTA DOR SHALGI — FOUNDER & CEO

Industrial designer, entrepreneur, and lifelong animal lover.

Before Meow Mews, Netta founded G-RO, the award-winning travel brand, and has over 15 years of experience building companies, developing products, and introducing patented innovations to global markets.

His work has appeared in Forbes, TechCrunch, Digital Trends, Condé Nast, and others. He has received multiple awards, including the A’ Design Award and Edison Innovation Award, and has exhibited at CES, TGA, IPPA, and more.

Today, Meow Mews represents the culmination of his design philosophy:
performance, modularity, longevity, and beauty,  built for cats and the homes they share with us.